Citing Plumb’s triple-digit sales growth in 2017, Folio:, the leader in news, insights, and best practices for the magazine and digital publishing industry, named Plumb’s Veterinary Drugs a winner of their Digital Momentum Award. Created for today’s busy veterinarians and pharmacists, this innovative adaptation of the Plumb’s Veterinary Drug Handbook is transforming veterinary care through digital enhancements to trusted content.
Plumb’s winning marketing campaign centered on the digital platform’s largest competition: the printed book. Market research indicated that veterinarians needed to understand how this tool would ultimately save time and help improve patient care.
Featuring messages and images relating to “saving time” and “improving accuracy,” Plumb’s Veterinary Drugs saw explosive 170% growth in individual subscription revenue and over 200% growth in corporate subscriptions.
“The achievement in Digital Momentum honors the application of our content in new media with the same core guarantee to our readers. As our user-base grows in different dimensions, we find it our duty to continue to deliver authoritative, applicable content where and when our audience needs it most.”Natalie Williams, Chief Operating Officer of Brief Media
The 2018 Folio: honorees represented companies making an impact in the digital space. Each winner, honorable mention, and special award recipient pushed boundaries of digital content, product development, and audience engagement.
About Plumb’s Veterinary Drugs
Launched in 2015 through a partnership between Brief Media and renowned author Donald C. Plumb, PharmD, Plumb’s offers the world’s most trusted veterinary drug reference via a digital platform available on any device.
Plumb’s expands on the foundational content of the Plumb’s Veterinary Drug Handbook by offering features exclusive to digital subscribers:
- Continually updated drug information
- Quick search functionality
- Bookmark and notes features for user-specific content
- Printable medication guides for pet owners
Beyond adding convenience to the day-to-day task of prescribing medication in veterinary practices, this product has expanded Brief Media’s market share—previously focused on small animal veterinarians—to pharmacists and corporate pharmacy companies like CVS and Walgreens.
Learn more about Folio: and additional award winners on their website.